MassMutual | NHL | 2021-23
THE ASK
Develop a campaign that builds on MassMutual & the NHL’s shared value of interdependence & creates a greater association with the brand, its offerings, & the league.
Duos are the core of a team & key to protecting each other’s success on the ice- die-hard & casual fans alike know the relationships of the best ones extend off the ice.
THE INSIGHT
Get NHL fans to consider taking on the uncomfortable of their finances with MassMutual by depicting a well-known Duo having (or not having) a relatable financial conversation of their own.
THE IDEA
+8% points in Consideration
+4% points in Affinity
BRAND IMPACT
FCS Portfolio Awards | Gold
Hatch Awards | Silver, Bronze, Merit
AWARDS